Jeff Yurcisin

Chief Executive Officer

Jeff Yurcisin is a proven direct to consumer CEO who has built and led multiple billion-dollar brands and has a passion for doing what’s right. He believes deeply in Grove’s mission to move the consumer products industry Beyond Plastic and is passionate about the role the private sector can play in sustainability.  Before Grove, Jeff had succeeded two founders as CEOs at Shopbop and Zulily and served in multiple senior executive roles at Amazon, where he led Amazon’s global efforts on Private Brands and Apparel. His team spearheaded Amazon’s push into its own brands and was responsible for the end-to-end product development and performance of those brands. 

Earlier in his career, Jeff served as CEO during Shopbop’s accelerated growth from startup to leading fashion boutique worldwide. Their revenue growth was driven by using tech to deliver a superior customer experience. Jeff recently led the team at Zulily for four years through the pandemic and launched a customer promise that guaranteed Zulily customers would receive greater value than from Amazon or Walmart. He most recently worked as an Executive in Residence at Madrona Venture Group where he helped entrepreneurs turn their ideas into fast growing businesses. He also serves on the Advisory Board of Fred Hutch, one of the world’s leading cancer research organizations. Jeff earned his bachelor’s degree in economics from Princeton University and graduated with honors from Harvard Business School.

Sergio Cervantes

Chief Financial Officer

Mr. Cervantes joined Grove in 2022 as its Chief Financial Officer. Prior to joining Grove, in 2016 Mr. Cervantes served as the Chief Financial Officer of Unilever Prestige. From 2003 to 2016, Mr. Cervantes held various roles with Unilever where he partnered with all major commercial areas across regions. Mr. Cervantes holds a Masters in Finance and a degree in Business Administration from the Tec de Monterrey.

Christopher Clark

Chief Digital Officer

Mr. Clark co-founded Grove in 2012 and has served as its Chief Technology Officer since 2013. Prior to joining Grove, in 2012 Mr. Clark led project management and engineering at Kaggle, Inc. and was a product manager and engineer at Blackbaud from 2007 to 2012. Mr. Clark earned a B.S. in Computer Science from Vanderbilt University.

Jennie Perry

Chief Marketing Officer

Ms. Perry has served as Grove’s Chief Marketing Officer since 2021. Prior to joining Grove, Ms. Perry worked for Amazon, Inc. from 2011-2019, most recently as the Chief Marketing Officer of Prime and Amazon North America. Ms. Perry received a M.B.A. from the University of Pennsylvania, Wharton School of Business and a B.A. degree in Economics from the University of California, Davis.