Quarterly report [Sections 13 or 15(d)]

Segments

v3.26.3
Segments
 9 Months Ended
Sep. 30, 2026
Segment Reporting [Abstract]  
Segments Segments
The Company’s chief operating decision maker (“CODM”) is the Chief Executive Officer. The Company has determined that it operates in one operating segment as it only reports operating results on an aggregate basis to the CODM. Segment revenues are described in Note 2, Significant Accounting Policies. All company assets are located within the United States and all revenues are generated within the United States. All business activities are managed on a consolidated basis.
The CODM uses net income (net loss) as reported in the consolidated statements of operations to evaluate the Company’s return on assets in deciding whether and how to invest into the Company’s consolidated operations, such as to expand its product offerings or increase advertising expenditures. The CODM reviews segment assets as presented on its consolidated balance sheets.
The Company does not have intra-entity sales or transfers.
The table below is segment information for the periods presented and a reconciliation of segment information, including significant expenses, to consolidated net income (loss) (in thousands):

Three Months Ended
September 30,		 Nine Months Ended
September 30,
2026 2025 2026 2025
Segment Revenue, Significant Expenses and Net Income (Loss):
Total revenue, net $ 36,821  $ 43,734  $ 109,614  $ 131,307 
Cost of goods sold
 16,268  20,412  49,621  60,526 
Gross profit
 20,553  23,322  59,993  70,781 
Less significant expenses:
Fulfillment costs 7,236  10,021  23,517  30,045 
Advertising 1,789  3,154  4,186  8,683 
Product development and other selling, general and administrative expenses(1)
10,178  11,348  30,183  37,039 
Less other segment items:
Interest income (84) (94) (230) (375)
Other segment items(2)
1,332  1,853  4,164  5,522 
Consolidated net income (loss) $ 102  $ (2,960) $ (1,827) $ (10,133)

(1)Includes all product development and selling, general and administrative expenses, excluding fulfillment costs, stock-based compensation and depreciation and amortization.

(2)Includes stock-based compensation, depreciation and amortization and all non-operating expenses, except interest income.