Quarterly report [Sections 13 or 15(d)]

Segments

v3.26.1
Segments
 6 Months Ended
Jun. 30, 2026
Segment Reporting [Abstract]  
Segments Segments
The Company’s chief operating decision maker (“CODM”) is the Chief Executive Officer. The Company has determined that it operates in one operating segment as it only reports operating results on an aggregate basis to the CODM. Segment revenues are described in Note 2, Significant Accounting Policies. All company assets are located within the United States and all revenues are generated within the United States. All business activities are managed on a consolidated basis.
The CODM uses net loss as reported in the consolidated statements of operations to evaluate the Company’s return on assets in deciding whether and how to invest into the Company’s consolidated operations, such as to expand its product offerings or increase advertising expenditures. The CODM reviews segment assets as presented on its consolidated balance sheets.
The Company does not have intra-entity sales or transfers.
The table below is segment information for the periods presented and a reconciliation of segment information, including significant expenses, to consolidated net loss (in thousands):

Three Months Ended
June 30,		 Six Months Ended
June 30,
2026 2025 2026 2025
Segment Revenue, Significant Expenses and Net Loss:
Total revenue, net $ 36,569  $ 44,026  $ 72,793  $ 87,573 
Cost of goods sold
 16,984  19,631  33,353  40,114 
Gross profit
 19,585  24,395  39,440  47,459 
Less significant expenses:
Fulfillment costs 7,797  10,147  16,280  20,026 
Advertising 1,235  2,722  2,397  5,529 
Product development and other selling, general and administrative expenses(1)
10,092  13,150  20,006  25,689 
Less other segment items:
Interest income (71) (109) (146) (281)
Other segment items(2)
1,452  2,111  2,832  3,669 
Consolidated net loss
 $ (920) $ (3,626) $ (1,929) $ (7,173)

(1)Includes all product development and selling, general and administrative expenses, excluding fulfillment costs, stock-based compensation and depreciation and amortization.

(2)Includes stock-based compensation, depreciation and amortization and all non-operating expenses, except interest income.