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C. The parties desire to settle all claims and issues that have, or could have been raised, in relation to Employee’s employment with Company and arising out of or in any way related to the acts, transactions or occurrences between Employee and Company to date, including, but not limited to, Employee’s employment with Company or the termination of that employment, on the terms set forth below.

1.2. From the date of this Agreement through the Separation Date (the “Transition Period”), Employee will remain employed by the Company in Employee’s current position and Employee will continue to report to Jeffrey Yurcisin, CEO. Employee’s duties and responsibilities during the Transition Period will include, but are not limited to, executing Employee’s usual day-to-day duties, providing transition assistance, supporting Company’s initiatives within Employee’s areas of expertise, and additional duties as reasonably requested by Employee’s manager, as well as, supporting the defense, prosecution or investigation of any claims or actions now in existence or which may be brought in the future against or on behalf of the Company which relate to events or occurrences that transpired while Employee was employed by the Company (“Legal Activity”). During the Transition Period, Employee shall continue to abide by all of the Company’s general written policies and procedures applicable to the Employee and that are in effect from time to time, and to perform Employee’s job duties in good faith to the best of Employee’s efforts taking into account the time and resources available to him to do so.

2. Severance Package. Provided Employee remains employed through the Separation Date and signs this Agreement and the Post Transition Period Release attached here to as Exhibit A (“Release”) and both become fully effective and irrevocable prior to the end of the applicable consideration and revocation periods, Company agrees to provide Employee with the following payments and benefits (“Severance Package”) to which Employee is not otherwise entitled. Employee acknowledges and agrees that this Severance Package constitutes adequate legal consideration for the promises and representations made by Employee in this Separation Agreement.

2.1 Severance Payment. Company will provide Employee with a severance payment equivalent to twenty-five (25) weeks of Employee’s regular base salary, Two Hundred Forty Thousand Three Hundred Eighty Four Dollars and Sixty Three Cents ($240,384.63), less all appropriate federal and state income and employment taxes and withholdings (“Severance Payment”). The Severance Payment will be made in a lump sum payment as soon as administratively feasible within 15 business days following the effectiveness of the Release (but in any event no later than seventy-four (74) days following the Separation Date).

2.2 Annual Incentive Plan. Employee shall remain eligible to receive a cash bonus under the Company’s 2024 Annual Incentive Plan related to performance of Employee and Company in 2024, provided that whether Employee receives any amount is subject to the terms of the plan and is at the sole discretion of the Compensation Committee of the Company’s board of directors. Employee and Company agree that the amount of Employee’s bonus will be determined assuming that Employee’s individual performance was sufficient to receive 100% of the bonus Employee would be eligible for under the plan based on the Company’s performance. Any payout with respect to the 2024 Annual Incentive Plan shall occur no later than March 15, 2025 and any continued employment requirement on the date of payout in order to receive the payout is deemed waived.

2.3 Continuation of Group Health Benefits. Employee’s health insurance benefits will continue through the last day of the month in which the Separation Date occurs, provided that Employee remains eligible under the terms and conditions of the applicable plans. After Employee’s Company health insurance benefits end, to the extent provided by the Consolidated Omnibus Budget Reconciliation Act of 1985 (“COBRA") or, if applicable, state insurance laws, and by Company’s current group health insurance policies, Employee will be eligible to continue Employee’s group health insurance benefits at Employee’s own expense. A separate notice of Employee’s COBRA rights will be mailed to Employee’s home address on file with Company.

2.4 COBRA Premium. As an additional severance benefit, and provided that you remain employed with the Company through the Separation Date and timely elect continued coverage under COBRA, Company will pay your COBRA premiums to continue your coverage (including coverage for eligible dependents, if applicable) ("COBRA Premiums") for up to three (3) months through the period (the "COBRA Premium Period") starting on the date that Employee’s health insurance benefits end on or after the Final Separation Date and COBRA coverage begins, and ending on the earliest to occur of: (i) the last day of the month of the third month following the Separation Date; (ii) the date you become eligible for and begin receiving group health insurance coverage through a new employer; or (iii) the date you cease to be eligible for COBRA continuation coverage for any reason, including plan termination.

2.5 Equity. Company granted Employee Restricted Stock Units covering shares of the Company’s Class A Common Stock (“RSUs” or “Grants”) as set forth on Exhibit B, which also shows the number of unvested equity awards that will be forfeited effective as of the Final Separation Date in accordance with the terms of the agreements governing the RSUs (collectively, the “Agreements”). Pursuant to the Company’s 2022 Equity and Incentive Plan and the agreement(s) relating to the RSUs, all vesting will cease on your Separation Date. Notwithstanding the foregoing and subject to the approval of the Compensation Committee of the Company’s board of directors (or committee thereof), as partial consideration for Employee’s execution of and compliance with this Separation Agreement and the Release and employment through the Separation Date, the Company will accelerate vesting of outstanding RSUs that were scheduled to vest on or prior to May 15, 2025, as indicated on Exhibit B, with such RSUs to be settled within 15 business days following the effectiveness of the Release (but in any event no later than seventy-four (74) days following the Separation Date) or such later date as required to comply with Section 409A of the Internal Revenue Code of 1986, as amended (the”Code”). Employee must remain employed by the Company through the Separation Date to receive any acceleration of vesting.

3.1 Employee unconditionally, irrevocably and absolutely releases and discharges Company, and any parent and subsidiary corporations, divisions and affiliated corporations, partnerships or other affiliated entities of Company, and with respect to each entity, all of its past and present employees, officers, directors, agents, successors and assigns (collectively, “Released Parties”) from all claims related in any way to the transactions or occurrences between them to date, to the fullest extent permitted by law, including but not limited to Employee’s employment with Company, the termination of Employee’s employment, and all other losses, liabilities, claims, charges, demands and causes of action, known or unknown, suspected or unsuspected, arising directly or indirectly out of or in any way connected with Employee’s employment with Company. This release is intended to have the broadest possible application and includes, but is not limited to, any local, state, or federal tort, contract, whistleblower, discrimination, harassment, retaliation, common law, constitutional or other statutory claims, including but not limited to alleged violations of North Carolina law, the North Carolina constitution, the California Labor Code, California Industrial Welfare Commission wage orders, California Business and Professions Code, California Fair Employment and Housing Act, Title VII of the Civil Rights Act of 1964, the Americans with Disabilities Act, Section 1981 of the Civil Rights Act of 1866, the Equal Pay Act, the Genetic Information Nondiscrimination Act, and the Age Discrimination in Employment Act of 1967, as amended, any and all claims for wrongful termination and/or violation of public policy, any claims for breach of fiduciary duty, any claims for violation of Company and/or the Released Parties’ bylaws, policies, procedures or other governing documents, and any and all claims for attorneys’ fees, costs and expenses.

3.2 Employee acknowledges that Employee may discover facts or law different from, or in addition to, the facts or law that Employee knows or believes to be true with respect to the claims released in this Separation Agreement and agrees, nonetheless, that this Separation Agreement and the release contained in it shall be and remain effective in all respects notwithstanding such different or additional facts or the discovery of them.

3.3 Employee declares and represents that Employee intends this Separation Agreement to be complete and not subject to any claim of mistake, and that the release herein expresses a full and complete release and Employee intends the release herein to be final and complete. Employee executes this release with the full knowledge that this release covers all possible claims against the Released Parties, to the fullest extent permitted by law.

3.4 This Separation Agreement is not intended to bar any claims that, by law, may not be waived, such as claims for workers’ compensation benefits, unemployment insurance benefits, statutory indemnity, and any challenge to the validity of Employee’s release of claims under the Age Discrimination in Employment Act of 1967, as amended. This Separation Agreement does not prevent Employee from contacting, providing information to, or filing a charge with any federal, state or local government agency or commission, including but not limited to the Equal Employment Opportunity Commission (“EEOC”), the Securities and Exchange Commission (“SEC”), or the National Labor Relations Board (“NLRB”). Employee is prevented, however, to the maximum extent permitted by law, from obtaining any monetary or other personal relief for any of the claims Employee has released in this Paragraph 3 and its subparts with regard to any charge or claim Employee may file or which may be filed or otherwise brought on Employee’s behalf. Employee and Company agree that the release of claims set forth in this Paragraph 3 shall not apply to ongoing indemnification obligations (including any expense advancement) that the Company may owe Employee after Employee’s employment under the certificate of incorporation and/or bylaws of the Company or the certificate of incorporation or bylaws of Grove Collaborative Holdings, Inc. or are included in any indemnification agreement between Employee and the Company or Grove Collaborative Holdings, Inc.

6. Non-disparagement. Employee agrees that he will not make any voluntary statements, written or oral, or cause or encourage others to make any such statements that defame, disparage or in any way criticize the personal and/or business reputations, practices or conduct of Company. Nothing in this Paragraph shall be construed to prohibit Employee from responding to a subpoena, request for interview or other request for testimony from the federal, state or local agencies. Nothing in this Separation Agreement is intended to or shall be interpreted: (i) to restrict or otherwise interfere with the Employee’s obligation to testify truthfully in any forum; or (ii) to restrict or otherwise interfere with Employee’s right and/or obligation to contact, cooperate with, provide information to, or participate in any investigation conducted by, any government agency or commission. The parties agree that breach of this Paragraph will constitute a material breach of this Separation Agreement. The Company agrees that neither its officers nor directors will defame or disparage Employee (personally or professionally) external to the Company. Employee agrees that the foregoing sentence does not apply to an officer or director of the Company that is not an officer or director when such statement was made.

7. Return of Company Property. Employee understands and agrees that as a condition of receiving the Severance Package in Paragraph 2, all Company property located upon a reasonable and diligent search must be returned to Company within seven days of the Separation Date. By signing this Separation Agreement, Employee represents and warrants that Employee will have returned to Company within seven days of the Separation Date, all Company property, data and information belonging to Company and agrees that Employee will not use or disclose to others any confidential or proprietary information of Company or the Released Parties. If Employee has used any non-Company computer, server, or e-mail system to receive, store, review, prepare or transmit any Company confidential or proprietary data, materials or information, Employee has provided the Company with a computer-useable copy of such information and permanently deleted and expunged such Company confidential or proprietary information from those systems.. Employee agrees that, after the Separation Date, Employee will neither use nor possess Company property.

8. Confidentiality. As a condition of receiving the Severance Package in Paragraph 2, Employee agrees to keep the terms of this Separation Agreement confidential between Employee and Company, except that Employee may tell Employee’s immediate family and attorney or accountant, if any, as needed, but in no event should Employee discuss this Separation Agreement or its terms with any current or prospective employee of Company. Nothing in this Separation Agreement is intended to or shall be interpreted to prevent Employee from discussing or disclosing information about unlawful acts in the workplace, such as harassment or discrimination or any other conduct that Employee has reason to believe is unlawful. Employee agrees that the Company may disclose the terms of this Separation Agreement, including in connection with filings it makes with the Securities and Exchange Commission.

9. Continuing Obligations. Employee agrees to comply with the continuing obligations in the surviving provisions of Company’s At-Will Employment, Confidential Information, Invention Assignment, and Arbitration Agreement (the “Confidential Information Agreement”) that Employee signed in connection with Employee’s employment. “Confidential Information” protected in this or any other agreement or release that the Company has presented Employee is hereby amended to exclude information lawfully obtained by a non-management, non-supervisory employee engaging in protected concerted activity under §7 of the NLRA or similar state law such as joining, assisting, or forming a union, bargaining, picketing, striking, or participating in other activity for mutual aid or protection, or refuse to do so; this includes using or disclosing information acquired through lawful means regarding wages, hours,

11. Expense Reimbursements. Employee agrees that, within thirty (30) days after the Separation Date, Employee will submit Employee’s final documented expense reimbursement statement reflecting all business expenses Employee incurred through the Separation Date, if any, for which Employee seeks reimbursement. The Company will reimburse Employee for these expenses pursuant to its regular business practice.

(a) Employee has read and understands the terms of this Separation Agreement; (b) Employee has been advised in writing to consult with an attorney before executing this Separation Agreement; (c) Employee has obtained and considered such legal counsel as Employee deems necessary; (d) Employee has been given twenty-one (21) days to consider whether or not to enter into this Separation Agreement (although Employee may elect not to use the full 21-day period at Employee’s option); and (e) by signing this Separation Agreement, Employee acknowledges that Employee does so freely, knowingly, and voluntarily.

13.2 Revocation/Effective Date. This Separation Agreement shall not become effective or enforceable until the eighth day after Employee signs this Separation Agreement. In other words, Employee may revoke Employee’s acceptance of this Separation Agreement within seven (7) days after the date Employee signs it. Employee’s revocation must be in writing and received by Mark Wenrick, Sr. Director, People Experience, by 5:00 p.m. Pacific Time on the seventh day in order to be effective. If Employee does not revoke acceptance within the seven (7) day period, Employee’s acceptance of this Separation Agreement shall become binding and enforceable on the eighth day (“Effective Date”). The Severance Package will become due and payable in accordance with Paragraph 2 above provided Employee remains employed through the Final Separation Date and signs and returns the Release attached as Exhibit A.

13.3 Preserved Rights of Employee. This Separation Agreement does not waive or release any rights or claims that Employee may have under the Age Discrimination in Employment Act that arise after the execution of this Separation Agreement. In addition, this Agreement does not prohibit Employee from challenging the validity of this Separation Agreement’s waiver and release of claims under the Age Discrimination in Employment Act of 1967, as amended.

18. Counterparts. This Separation Agreement may be executed in one or more counterparts, each of which shall be deemed an original, but all of which when taken together will constitute one and the same instrument. An executed counterpart, including an electronically of digitally executed counterpart, of this Separation Agreement transmitted by facsimile, e-mail or other electronic transmission shall be deemed an original counterpart and shall be as effective as an original counterpart of this Separation Agreement and shall be legally binding upon the Parties hereto to the same extent as delivery of an original counterpart.

20. Entire Agreement; Modification. This Separation Agreement, including the surviving provisions of Company’s Confidential Information Agreement, previously executed by Employee and herein incorporated by reference, is intended to be the entire agreement between the parties and supersedes and cancels any and all other and prior agreements, written or oral, between the parties regarding this subject matter. This Separation Agreement may be amended only by a written instrument executed by all parties hereto.

By signature below, Sergio Cervantes Romero (“Employee”) hereby releases and forever discharges as of the date hereof Grove Collaborative, Inc., its members, subsidiaries, divisions, other affiliated or related companies or entities, and each of their respective current and former successors, assigns, officers, agents, representatives, attorneys, fiduciaries, administrators, directors, stockholders and employees (hereinafter collectively referred to as the “Company”) as set forth herein. Capitalized undefined terms used in this Post Transition Period Release (the “Release”) have the meaning ascribed to them in the Separation Agreement and General Release between Employee and the Company (the “Agreement”). Employee agrees as follows:

1. Employee understands and agrees that Employee’s execution of this Release within ten days after (but not before) the Final Separation Date is among the conditions precedent to Company’s obligation to provide the Consideration set forth in the Agreement. Company will provide such payments and benefits in accordance with the terms of the Agreement once all of the conditions set forth in the Agreement and this Release, have been met.

2. In consideration of the payments described in the Agreement and for other good and valuable consideration, Employee hereby releases and forever discharges, and by this instrument, releases and forever discharges Company and its affiliates from all debts, obligations, promises, covenants, agreements, contracts, endorsements, bonds, controversies, suits, actions, causes of action, judgments, damages, expenses, claims or demands, in law or in equity, including but not limited to all claims potentially arising out of the employment relationship or any alleged contractual relationship between the parties herein, whether express or implied, including without limitation any claim, asserted or unasserted, for alleged discrimination or harassment based upon age, race, color, sex, religion, national origin, handicap, marital status, sexual orientation or disability, including without limitation any claim, asserted or unasserted, which could arise under Title VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, the Family and Medical Leave Act of 1993, the Equal Pay Act of 1963, the Americans with Disabilities Act of 1990, the Employee Retirement Income Security Act of 1974, the Civil Rights Act of 1866, 42 U.S.C. § 1981, the Genetic Information Nondiscrimination Act, the Age Discrimination in Employment Act of 1967, as amended, any North Carolina law, the California Labor Code, the California Business and Professions Code, all California Wage Orders, the California Fair Employment and Housing Act, the California Family Rights Act, and any other federal, state or local equal

in tort or contract or otherwise which Employee ever had, presently has, or may hereinafter have, for, or by reason of, any matter or cause whatsoever arising from her employment with Company, any other involvement with Company, the cessation of her employment with Company or any incidents and occurrences related thereto to the date of this Release. Execution of this Release does not waive or release Employee’s rights under the Agreement nor does it bar any claim that arises hereafter, including (without limitation) a claim for breach of this Release, any claim to indemnity under California Labor Code Section 2802, workers’ compensation claims, or any other claim that by law may not be released.

3. It is the intention of the Employee and Company in executing this Release that it shall be effective as a bar to each and every claim specified in Paragraph 2. In furtherance of this intention, the Employee hereby expressly waives any and all rights and benefits conferred upon him by the provisions of California Civil Code Section 1542 and expressly consents that this Release shall be given full force and effect according to each and all of its express terms and provisions, including those relating to unknown and unsuspected claims as herein above specified. Section 1542 provides:

4. Employee expressly acknowledges and agrees that Employee (i) has been paid all compensation owed for all hours worked, including the base salary to be paid during the Transition Period (in accordance with the Company’s standard payroll practices) and (ii) has received all benefits and protections for which Employee was eligible pursuant to the Company’s policies or any applicable law.

5. Nothing in this Release prevents the disclosure of factual information relating to claims of sexual assault, sexual harassment, harassment or discrimination based on any protected characteristics as defined by the California Fair Employment and Housing Act, failure to prevent harassment or discrimination based on such protected characteristics, or retaliation against a person for reporting an act of harassment or discrimination based on such protected characteristics, as those claims are defined under the California Fair

6. Employee understands and agrees that Employee’s entitlement to the Consideration described in the Agreement is contingent on Employee’s execution of this Release within the ten (10) day period for reviewing this Release. Employee specifically acknowledges, represents and warrants that Employee: (i) is not relying upon any statements, understandings, representations, expectations, or agreements other than those expressly set forth in this Release; (ii) has made Employee’s own investigation of the facts and is relying solely upon his own knowledge and, if desired, the advice of Employee’s legal counsel; (iii) knowingly waives any claim that this Release was induced by any misrepresentation or nondisclosure and any right to rescind or avoid this Release based upon presently existing facts, known or unknown; (iv) is entering into this Release freely and voluntarily; (v) has carefully read and understands all of the provisions of this Release; and


Signed:			/s/ Sergio G. Cervantes Romero

Dated:			2/26/2025